Grayy Customs is an automotive customization company offering various services, including vinyl wrapping, paint protection film, and window tinting applications. The company allows car enthusiasts to manifest unique design visions and enhance vehicle aesthetics.
Our task was to create a unique brand identity for Grayy Customs, enabling it to stand out in the saturated automotive customization industry. The process involved encapsulating the company's unique values, vision, and innovative services into a distinctive brand personality that resonates with its target audience, thus setting Grayy Customs apart as a trusted and pioneering leader in the field.
Grayy Customs
The founders of Grayy Customs, two Brooklyn natives, took a leap of faith to leave their comfort zone to ride a cozy garage into a substantial, vibrant space for auto customization in New York City, despite their demanding finance careers.
We identified Grayy Customs represents meticulous auto artisans who courageously transitioned from customer-centric financial professionals. We recognized Grayy Customs as the car lovers' dream realized today, offering comprehensive services that artfully blend intricacy and longevity in automobile design. From the dynamic colors and textures of vinyl wrapping to precisely painted calipers, the polished paint protection film, to sleek window tints, every detail is carefully crafted to exceed customer satisfaction and expectations. Our proposed brand identity encapsulates the essence of the ambitious, artistic, and articulate characteristics of self-made New Yorkers committed to pursuing their passion for creating an urban auto art sanctuary for car enthusiasts.
Urban Auto Artistry
