Soul 2 Soul Vintage is the first-ever American celebrity duet of
fragrances inspired by the powerful bond shared by country music icons Faith Hill and Tim McGraw. The couple created these scents, embodying the essence of their successful world tour "Soul 2 Soul". Tim's scent blends approachable masculinity with sensibility. It opens up with Zesty Mandarin, invigorating Ginger Root, and Lavender. Faith's scent opens with notes of fresh Juicy Pear, bringing a classic brightness and effervescence while mingling with nuances of Passion Flower and Sparkling Plum.
Our task was to conceptualize and craft a collection of launch assets that bring to life capturing their intimate moments and heartfelt connections.
Soul 2 Soul Vintage
The package concept and design are inspired by the esthetics of vintage postal letters with wax seals and stamps, encapsulating their enduring American classic romantic love for each other. The intricate patterns and delicate embellishments on the bottle and carton signify Tim's intimate side and fresh, modern, sexy confidence and Faith's everlasting romantic radiance and elegance.
The campaign ad portrays the romantic chemistry between Faith and Tim and their cherished love spent in the summer in the South. We designed the launch counter unit display that is easy to build by store clerks for retailers such as Sears, Kohl's, and Target.
Timeless Romance Reimagined
