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To create vivid and memorable images of Sally Hansen's products in customers' minds, our proposed photography direction for social media is about capturing the joy of craveable colors and the confidence their wide-ranging products bring to everyday routines, from nail color and care to leg makeup. We aim to illustrate not just the juicy colors and texture of the products that make shoppers want to get their hands on but also the lifestyle and creativity they inspire, positioning Sally Hansen as the inspirational go-to brand for all at-home beauty needs.
Sally Hansen -
Art Direction














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